Strategy
$500/month
- Two 45-minute private strategy sessions
- Monthly action plan
- Offer, pricing, positioning, and launch guidance
- Bounded messaging support
Website design, branding + business support
You’ve built the business. Let’s build the online presence it deserves.
Branding, websites, and connected business systems for wellness professionals, coaches, and creative businesses ready to grow.
Digital Done Differently. · You have the vision. We build what it needs to become real.
A familiar kind of stuck
Your business has outgrown the patchwork.
- A website that no longer reflects the quality of your work.
- Offers that are harder to explain online than they should be.
- Booking, email, and marketing tools that don’t quite talk to each other.
- Improvements that keep getting postponed because client work comes first.
Morning Moon helps turn complicated but beautiful ideas into cohesive brands, clear offers, functional websites, and practical systems.
You have the vision. We build what it needs to become real.
Start with the foundation
01 FEATURED OFFER
Online Empire
Your website + branding stack.
$5,000starting package
A cohesive brand and a clear, functional website that help people understand your work and take the next step.
Platform subscriptions, paid tools, photography, and ongoing management are separate.
A strong, practical foundation.
- Brand discovery and positioning
- Logo suite, colors, and typography
- Concise brand guidelines
- Five-page website
- Copywriting for five agreed pages
- Mobile optimization
- Foundational on-page SEO
- Inquiry form or connection to an existing booking platform
- Basic analytics setup, subject to account access
- Handoff training
- Two consolidated revision rounds
The scope is defined together before work begins. Extra features are quoted to match the work they actually require.
Steady support, clearly scoped
Business Bestie
Strategy, accountability, and implementation that keep your business moving. Monthly support has a defined scope. Major builds and full rebrands are separate projects.
Build
$1,250/month
- Strategy support
- One agreed implementation priority per month
- Website improvements, a sales page, an email sequence, or campaign assets
- Deliverables agreed before work begins
Growth
$2,000/month
- Strategy support
- Coordinated implementation across two agreed priorities
- Monthly review and planning
- Defined deliverables and revision limits
Ecosystem
$3,000/month
- Strategy and campaign coordination
- Defined implementation across agreed website, email, offer, or marketing priorities
- Priority scheduling
- Monthly progress review
All tiers include a three-month initial commitment, Dreamweaver Society access, a written monthly scope, and messaging answered within two business days. Software, ad spend, filming, major builds, and full rebrands are priced separately unless expressly included.
For product-based businesses
Give your products somewhere to sell.
TikTok Shop setup is available as a standalone service or an add-on to your Online Empire project.
Done With You
Set it up together.
$750
- Account and profile optimization
- TikTok Shop application guidance
- Seller Center walkthrough
- Shipping, returns, and payout setup guidance
- Up to ten products added together
- 90-minute setup session
- 60-minute training session
- Seven days of follow-up support
Done For You
Ready for a considered launch.
$1,500
- TikTok profile build
- Shop and Seller Center configuration
- Shipping, returns, and payout setup
- Up to twenty products uploaded and optimized
- Product titles and descriptions
- Categories and collections where supported
- Three launch-ready video concepts and scripts
- Recorded training
- Fourteen days of support
We review eligibility and supported features before work starts. TikTok controls approval. Approval, reach, and sales are not guaranteed.
Smaller, focused projects
Just what you need. Nothing you don’t.
Sometimes one well-chosen next step is enough to bring things back into focus.
Dreamweaver Society is a community and learning option for business owners who want a place to keep learning and connecting.
Trailhead Website
Three pages, existing branding, client-supplied copy with light editing, mobile optimization, basic SEO, and an inquiry form.
Refresh + Rebrand
Refresh up to five existing pages, colors and typography, and copy editing. Full identity design is quoted separately.
Branding
Discovery, logo suite, colors, typography, concise brand guide, favicon, and social profile assets.
Strategy Intensive
A 90-minute session with a written action plan.
The person behind the plan
Meet Lacy.
Lacy Watson is the founder of Morning Moon Digital Media + Coaching in Wenatchee, Washington. She brings more than a decade in the coaching industry, with behind-the-scenes digital work supporting clinics and entrepreneurs.
Her work supports wellness professionals, coaches, and creative businesses through a mix of strategy, copy, design, and practical implementation. The through line is simple: translate complex ideas into clear offers and functional online businesses.
Whether the next right step is a brand foundation, a clearer website, or hands-on monthly support, the goal is to make the work make sense for the real business behind it.
Warm strategy. Practical follow-through.
Kind words from clients
What clients say about working with Lacy.
Reflections from the people and businesses Morning Moon has supported.
Starting any small business is terrifying and incredibly lonely, no matter how much support you have around you. Finding Lacy was like finding a light in a dark cave...or a full moon still shining in the early morning sky. She has listened, processed, guided, encouraged, and somehow always seemed to know exactly what I needed in the moment. Honestly, she has been the difference between wanting to give up and having the confidence to keep going. Her patience with my ever-changing ideas and constant pivots has been endless. She never made me feel like I was “too much” but instead, she helped bring clarity, structure, and vision to everything swirling in my head. Beyond her incredible talent in website development and digital media, she is deeply knowledgeable, highly trained, and unbelievably connected. Even more importantly, she shares her knowledge and resources freely, with genuine care and a true desire to see others succeed. At this point, she has become irreplaceable to our entire team. I cannot recommend her enough.
Working with Lacy has been a blessing. She is always a step ahead and is looking for the next thing to grow my business. She is supportive and always straightforward when needed. My experience with this company has been beyond my expectations. I can’t wait to continue to grow with Lacy’s company.
Lacy made me a beautiful health & wellness website. She has an artistic eye with the ability to bring unique & creative visions to life. Lacy is compassionate and multi talented in the digital realm. She has made a positive impact on my career overall. Im so grateful that I have crossed paths wih her. Her skillsets are such a complimentary fit for me. I have no doubt that she will help many other people too!
Lacy goes above and beyond. Her graphics are unique to your brand and close to her heart. She is always aiming higher and will keep the ideas rolling. I love how our website and social media presence has evolved since adding her as an integral part of our team.
Lacy has transformed my website. My previous website never really felt like it explained the work that i do, and when I'd called they would just say "our desires made it like this so were going with this." Lacy actual listen and makes changes when things don't feel or look right. I'd highly recommend!!!
I hired Morning Moon to build my website as a new entrepreneur and I was blown away when I saw what Lacy had created. Not only did the website exceed my expectations, but Lacy went above and beyond the service I paid for. I highly recommend Morning Moon if needing digital services and coaching through the process.
Clear steps. No mystery handoff.
A thoughtful way from idea to launch.
01 / 04
Apply
Share your business, goals, budget, and timing.
02 / 04
Define
Agree on scope, responsibilities, and investment.
03 / 04
Build
Complete the work with clear review points.
04 / 04
Launch
Test, hand over, and launch the finished project.
Good questions, straight answers
A few things you might be wondering.
Still unsure where to start? Choose “Help Me Choose” in the form and tell us what’s on your mind.
Do you work outside Wenatchee?
Yes. Morning Moon is based in Wenatchee, Washington, and works with clients across the country.
Can you work with my current Squarespace website?
Yes. Existing Squarespace sites can be improved or refreshed. We’ll review the current setup and what you need before defining scope.
What is included in Online Empire?
Online Empire includes brand discovery and positioning, a logo suite, colors and typography, concise guidelines, a five-page website and copywriting for five agreed pages, mobile optimization, foundational on-page SEO, an inquiry form or booking connection, basic analytics setup subject to account access, handoff training, and two consolidated revision rounds.
How does Business Bestie differ from a website project?
Business Bestie is ongoing monthly strategy and defined implementation support. A major build or full rebrand is a separate project, with a separately agreed scope.
Can TikTok Shop setup be purchased separately?
Yes. It is available as a standalone service or as an add-on to an Online Empire project. Eligibility and supported features are reviewed before work begins.
What do I need to provide?
The details depend on the project. Helpful starting points include your current website or social link, a description of your business, what needs to change, and your preferred timing. We’ll define project-specific materials together.
Are payment plans available?
Payment schedules are outlined in project proposals. The schedule and any milestones are agreed before work begins.
Your next step starts here
Let’s build what your business needs next.
Tell us what you’re building, what needs fixing, and what you’re ready to invest.
Tell us about your project.
A few thoughtful details help Lacy understand what would be useful before getting back to you.